Opening Remarks & Keynote: “How Semantics Improve Brand Safety and Ad Relevance”
Presenter: David Crystal, Linguist, Author, Linguistic Advisor to ad pepper media semantics  and how it improves the relevance of online advertising and brand safety.

No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences.

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via: blog.michde.com

Site Management Software Built for Small Business Owners. The ONLY New Media Hub Site That Gives More Traffic, Customers & Profits with Pushbutton Ease

IMAGINE someone handed you software that simplifies and automates online marketing tasks for you. Repetitive and tech-intensive tasks that every business needs to do, but ordinarily take at least 40-hours for you or someone on your staff to complete each month.

What would you do with those extra hours on your hands each month? If you have an admin staff, what could they do with that extra time to grow your business?

Everyone knows that higher conversions and low customer turn-over are sure ways to build a highly successful business. Picture what your life would be like if you had a constant flow of new qualified prospects who convert in list sign-ups and sales at 300% and higher rates… and then become raving fans for life. What kind of impact would that have on your profits? What about your lifestyle? BLOG i360™ New Media Marketing system has been built to do all that and more.

So you may want to know why “Coach Deb” is such a new media and business expert. Not only is  Deborah CoachDeb Micek a great friend and very down to earth person but a high end female business professional of the highest caliber. This Video from the recent OnMedia technology conference in New York 2009

Is your Web site working hard for you?

The oldest most trusted form of communication and marketing on steroids!

So why is blogging gaining popularity so quickly? What’s the attraction? And why is it so darn powerful? The answer is quite simple when you consider history and human nature.

Blogging is an unstoppable technological force that exponentially multiplies the world’s oldest, most favorite, and most trusted form of information sharing — word of mouth. Just ask yourself, who do you trust more to give advice, recommendations, and information about opportunities, purchases, or choices? Someone you know and trust, right? Someone who you feel is just like you.

That type of trust comes from personal communication, social interaction, and the joining together of like-minded individuals. Blogging simply magnifies and expands that sense of community and more personalized communication, and then expands the reach across the entire world!

Link trust; with respect, positioning, and word-of-mouth and you have the makings of a powerful marketing arm that can initiate an ever-growing stream of highly targeted prospects.

Web 2 Seo Info Tagged: Blogi360 Business HubSite Marketing Media

CLICK HERE to get your Web site to work FOR you!

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MSN’s Live Search algorithm has much in common with Google and Yahoo search engine algorithms. Yet the significant subtle differences make optimizing for MSN Live unique. Most of you know by now, MSN Live search has replaced the MSN Search Engine. The Microsoft owned search engine has generated massive interest lately and many discussions among the search engine optimization (SEO) community. Not to mention the onslaught of new Microsoft Live search users eager to try it out.

As always, SEO professionals are attempting to discover the wants, needs, and desires of the new MSN Live search crawler. The massive change in the SERP (search engine result position/search engine results pages) algorithm is causing quite a stir. How to rank well on MSN Live search is the leading question of the day. Achieving high search engine rankings on MSN Live has some similarities to techniques used for Alexa Google and Yahoo. The new MSN Live algorithm has twists from the norm search optimisation professionals must navigate as well.

Like most major search engines, MSN Live search wants relevant content, and quality incoming links with matching keyword anchor text. As you would expect, there are both differences and similarities to Yahoo and Google’s preferences. All search engine algorithms, while similar on basic levels, is unique with requirements in areas of search optimization.

The first and most important aspect of MSN Live Search is good keyword rich content. Relevance of theme and topic is very important to MSN, just as it is for Google optimization. There additional considerations for page keyword density that differ from Google. MSN Live strongly dislikes keyword stuffing, and will drop a website’s ranking for this. Links are important with MSN Live, as with Yahoo, and the link obsessed Google algorithm. Relevant keywords on both incoming links and internal site link anchor text is important. This requires variations of wording to get a natural as possible look for the MSNbot (the Live search crawler).

Clean coding is a must as its spider prefers well written code. Ifyou have a low level of coding skill, this could become a problem. As a website with poorly written code downgrades the site’s search ranking heavily.As with Yahoo, MSN Live search places some importance in meta tags. Placing some appropriate meta tags for each page is beneficial as well. Run the Web pages through a validation program to ensure proper coding.

MSN Live search puts heavy emphasis on content. Whether that content is on page, off page, or an entirely different site. You must ensure that content quality is maximized and consistent. The MSN Live algorithm values original content very highly, it even allows heavier than Google permissible levels of keyword density. MSN Live search is a content oriented websites new best friend. Due to the benefits to a site as a direct result of keyword rich content, it’s your best place to start most optimization efforts. Content not only provides immediate value in search engine results pages (SERPs), but over the longer term also in the form of incoming natural links. One sure way to gain incoming links is by providing usable original content. Not only does good content add links, but it provides the important keyword phrases in a search engine friendly form.

Make certain that each page has unique title tags with the most important keywords for page. Use the title tag in the meta tags as well, to create uniform page content. URLs should be static html, containing a keyword, or even two keywords. Dynamic URLs are less likely to be indexed so they should be avoided. This situation however, as MSN Live search engine evolves, is changing as its algorithm becomes more reactive. Dynamic URLs are just starting to be effectively indexed. Currently static URLs are a much better option.

Keyword density on page can be slightly higher than in Google. Like Yahoo’s algorithm, MSN Live is more tolerant of higher keyword densities. Caution must be taken, as keyword stuffing will result in lower search engine ranking.

Keep the page consistent and relevant, and make certain that all pages are linked together. Orphan pages are less likely to be indexed, resulting in a loss of content. Orphan pages waste valuable opportunities to link with good anchor text benefiting other Web pages.

As with all of the search engines, there are subtle differences in the values awarded to the various types of links. It’s important to remember the different algorithms provide different weights for links from other sites and Web pages, links within the site itself, and numbers of links from a site including site wide links. MSN Search is no different, and includes its own special link value biases.

Internal links are very important with MSN live search. Make sure to link extensively throughout site, with keyword rich link anchor text related to the content of the page. While Google might only give full link credit to one internal link, MSN Live is much more generous in that regard.

Social Media Marketing for Affiliates and Business Advertising: [affiliate4free.com]

Facebook Myspace and StumbleUpon Advertising Information Guides. Social Media Marketing for Affiliates and Business Advertising Demographically.

FaceBook Advertising Platform and the Facebook Lexicon Search

Reach your exact audience and connect real customers to your business.

Connect with Real People. Reach over 200,000,000 active Facebook users. Attach social actions to your ads to increase relevance. Create demand for your product with relevant ads.

Create Your Facebook Ad. Quickly create image and text-based ads. Precisely target by age, gender, location, and more. Choose to pay per click (CPC) or impression (CPM).

Optimize Your Ads. Track your progress with real-time reporting. Gain insight about who’s clicking on your ad. Make modifications to maximize your results.

Facebook Lexicon

Find out what people are saying on Facebook.

How Does It Work? We count the number of occurrences of terms across profile, group and event Walls every day. All the information is aggregated so it is never tied to a specific person. This gives you the ability to hear the diverse voices of Facebook while maintaining users’ privacy.

Customize Your Query. You can view results in multiple ways, giving you greater control over how you analyze your data. View by number of posts or percentage of total posts, gender, age, and even geographic location.

Enhance Your Query. Lexicon graphs are a powerful way to understand the trends in what people are talking about. We’ve introduced a number of new ways to play with the data. Use the tabs at the top to explore different trends in a given topic.

Pay per click banner ads on MySpace

Affordable pay per click advertising for Large and Small Businesses, Affiliate Marketers, Music Bands, Comedians…

Your ads can reach:

• 2.9 Million Sports Fans
• 9.4 Million College Students
• 4.2 Million Fitness Buffs
• 13.5 Million Movie Lovers
• 3.5 Million Book Readers
• 90 Thousand Expecting Moms

Targeted Advertising for Any Size Business

With MySpace’s exclusive targeting you can advertise to over 80 million U.S. users or pinpoint a niche group based on their hobbies, interests, age, gender and location.

How It Works:Create an ad using a free template or upload your own ad. Send people who click on your ad to your website or MySpace profile. Choose who sees your ad by gender, age, location, hobbies, and interests. Monitor the ad performance with free reports .

Pricing: You control how much to spend by setting a daily budget limit and a pay per click bid amount. You only pay when someone clicks your ad up to the budget limit. The budget and pay per click amounts can be changed at anytime.

StumbleUpon Advertising Brings people directly to your site

No matter what size web site, we show your page directly to interested web surfers. Target the exact audience you want. No clickthrough required. Get valuable feedback from interested users. StumbleUpon helps web surfers discover your site

StumbleUpon brings users directly to the page you specify

Target visitors based on their personal interests, location and more

See how many people rated your content thumbs-up or thumbs-down

Official Information via:  Facebook Advertising [link] / Lexicon [link], Myspace Advertising [link] and StumbleUpon Advertising [link]. Affiliate 4 Free Tagged as: Affiliate, Advertising, Marketing, Media, Social

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Find us on Twitter http://twitter.com/Affiliate4Free @Affiliate4Free

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Image via Wikipedia

RssEvolution Instant RSS Site Maker

Why DOES rssEvolution work?

Here’s a tidbit of wisdom that we’ve learned through literally thousands
of marketing experiments.  Online marketing is not rocket science.  It consists of a few basic principles that if followed, will bring you profit.  However, If they’re not followed, you’ll spend years digging in the wrong places for their treasure.  We know, we’ve dug in a lot of places.

So why does rssEvolution work?  Simply, because it follows the fundamental principles of successful online marketing.  What are they?

The 3 truisms of online marketing…

#1 Build quality sites FAST.
#2 Create completely unique content.
#3 Target well searched, less competitive markets.

rssEvolution does ALL 3.
RssE handles your site creation perfectly, from beginning to end.  And most importantly, it’s simple to use.  5- 10 minutes of instruction and you’ll be creating sites with the best of them. 

RssEvolution is FAST. No need to create content, it compiles it for you! No need to create pages, it does it for you. No need even to create a sitemap. It does it for you!

Use RSS feeds targeted to your particular market (there are numerous feeds for any market) and let rssE automatically insert your chosen keywords where and at the % density you want. Not only that, but rssEvolution will mix and match your RSS feeds so the search engines give your sites the "unique content thumbs up".  No duplicate filters for you, you’re flying under their radar.

The time rssEvolution saves in building websites will allow you:
● MORE time to work on other projects,
●  MORE time to work on links to your sites,
●  MORE time to market your sites and
●  MORE time to create ever MORE sites.

Leave your brain at home.

Well sort of.  We take the brainwork out of building the sites.  Now you can focus all of your valuable brain waves on finding new markets to take advantage of, seeking out obscure keywords to target and building solid backlinks to your sites.

The ins and outs of RSS.

If you’re unfamiliar with RSS, here’s the "One Minute RSS Lesson". 
RSS, which lovingly stands for "Really Simple Syndication" allows website owners to give their content to other sites to display.  This allows them to get a link back to their site AND increases their site’s visibility to surfers.  This is GREAT for site owners that display other sites’ RSS content because it’s fresh content for their site.  And the search engines LOVE fresh content.  Now, there is one major problem with RSS content.  The dreaded…

DUPLICATE CONTENT FILTER

Yes, it’s true.  Much of the RSS content out there is considered duplicate and may be of no use to your site for search engine optimization.  However, the But, rssEvolution is different.  It harnesses the power of RSS and allows you to use it in a completely new way with ALL of it’s benefits and none of it’s drawbacks.

In addition to fully building your site, managing your site links, allowing you to post random links to any other site you want, inserting any text you want, targeting any market you want by inserting your keywords and providing all of this in the blink of an eye, rssEvolution will also allow you to mix and merge multiple RSS feeds so your content looks unique to all of the search engines! 

Yeah.  WOW.  That’s what we said too.

This system is SIMPLE.

We created rssEvolution with two principals in mind.  The first?  To be a tool SO useful, every online marketer could use and integrate it into their systems.  The second?  To be simple to use.  So that anyone, of any skill level can pick it up, spend a few minutes learning how to use it and truly hit the ground running.  It seems we’ve accomplished both.

What’s it take to get started?

A copy of rssE, a market or keyword you want to target and not much else.

Start the rssE engine on your computer. Insert your own site template or use one of ours. Designate an RSS feed or feeds you want to create your site with. Choose your keywords to target.  Insert some links to other sites.  Insert some extra text content if you want (this is completely optional).  Hit GO.

VOILA!

You have a full website. Index page. Sitemap. Interlinked pages. The size of your site is determined by how big your RSS feed is. If the feed you use has a lot of content and updates, your site will be big.  And that’s it!

So what does all of this do?

RssEvolution takes care of the WHOLE site building business for you. Everything is automated. This means you can pump out as many websites as you want, as fast as you want and focus your time on getting links to these sites.

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Search engine robots and crawlers can not read the text in an image. So for all intents and search result purposes images are useless. There is however a way to fix this search engine related problem. It is called an image alt tag (img alt) , this simple tag can save your website. Many websites do not use image alt tags, even fewer website use image alt tags (img alt) properly. Most website designers and many website developers are not thinking about SEO or search engine optimization when the make a website. The main concern of web designers is that websites look pretty an every image lines up right. The main concern fro web developers is that a website works right and that images don’t interfere with their coding. Some website designers will use image alt tags (img alt) to describe an image others to name it to help with remembering image placement.

A good example of this would be a background image, most have names like bg.image, back.image or background.image. This is fine for its intended purpose but does nothing for your users or search engines. In fact it can actually hurt you website search engine rankings. Just imagine for a moment your beautiful new website made by the top web design and development team. They have laid out you website just like the picture you gave them and it looks wonderful. So what hides beneath? well lets say the reference the images about 100 time and use alt tags to help them remember where they go. So you now have the word image_refencepoint 100 or more times in the part of your webpage that search engines are reading to understand this pretty picture. Guess what just happened? You made it to the top of Google but not for "Modern Art", which is what we will pretend your website is about, but for image_back image_head and image_place. Yay you are now the worlds first search engine pick for something that will never help you sell modern art.

So what can you do to fix this ? Well if you are using a company to do you website development and design work you can tell them up front you want all images named for what they are or a word from your chosen subject. This way Mona Lisa is Mona Lisa, instead of image_right1 or something equally pointless. You can also tell them to use relevant keywords and descriptions for EVERY image in the image alt tags (img alt). If they say this is to hard or extra work which will cost more money. You might even let them know how much you know by saying, in your best computer geek speak, "images by default in all modern html formats are not valid without image alt tags (img alt). Are you telling me your company charges extra for valid work on websites. I don’t understand why I should pay for non standard code." This should keep your website in best form for search engine results and users alike. It should also give you an edge right out of the gate.

What can you do about your image alt tags (img alt) if you already have a website ? Well you have two options if your website is already running for fixing your images. First you can hire a professional SEO company to do it for you. This can be very expensive if you don’t do your homework. Many SEO companies do not use search engine safe practices. Most seo companies severely overcharge for seo services. Seo experts are not a common breed and therefore can get away with charging more for their seo work than they should. If you research seo companies before you dive in. You should find an affordable seo expert using proper seo practices. If you do not you will may get a seo expert who uses blackhat seo techniques that will have you banned from search engines. Not to mention paying to much for your websites seo optimization.

Now for the best news of all. You can fix your websites images and img alt tags all by yourself. Don’t worry, search engine image optimization is not that hard. There are several ways you can do it. The best way wil be by hand or at least using a decent HTML editor to add the image alt tags yourself. The next best way would be to use software that can optimize your website images for you. Both of these optimization methods can be done 100% free. Amazing right. The best editor on the market is called Dreamweaver by Macromedia which is now part of the Adobe company. You can get a no cost version that is fully functional. The best software to do it automatically is called the SeoRuleBook which is by the Seo Rule Book company.

Doing your own seo image optimization with an HTML editor will give you total control of what image alt tags say in your website. This will also take the most time. If you have researched your website and know what your target audience is it will be a simple task. In fact with just a little bit of website HTML knowledge and Dreamweaver it should take only a couple of hours to optimize all the images for your entire website. Now if your website is very large or you are not comfortable with optimizing it your self then the SeoRuleBook, which also has a no cost version, will be your best bet.

SeoRuleBook will give you many side benifits also. You can check your website titles meta tags and every seo aspect of your website all on your own computer. So with a few minutes work you are fully optimized. Dreamweaver will also give the benefit of letting you have a very advanced website editing tool. Either way you can do your own search engine optimization of website images and even your website pages easy without having to pay for it.