There’s also a huge difference in native ads vs banner ads revenue and performance. Display ads have a low clickthrough rate (CTR) of just 0.05%. In other words, only five out of every 10,000 people who see your ad will click. Meanwhile, our native ad statistics show that the CTR for native ads is as much as eight times higher than for display ads.
The second is more practical. Typically, a prospect won’t become your customer immediately after seeing your product or service advertised on the search network for the first time. Even if they click on your ad, they’ll most likely leave your website without taking any form of action and move onto a completely different task. The challenge, then, becomes getting them back on your website. With display ads, you can keep your business at the top of your prospects’ minds.
Placement targeting refers to the option of choosing which websites you want to appear on, thus giving you the most control over where you’re going to appear on the GDN. This is effective for targeting a specific demographic, and provides advertisers with an opportunity to look for websites geared towards special interests that closely match their target audience.
Not only that, but just think how fast your downline will then start to grow once you have a steady new stream of new members joining you each week. Constant new members joining your downline that you can begin to train and who will be hungry, enthusiastic and actively working around the clock to grow their own downlines. Pretty soon you could start to see a serious snowball effect, — causing your monthly sales commission, total group volume and royalty checks to skyrocket!
While I do not know anyone currently using it that is getting a good ROI with Twitter Advertising, it still has many possibilities as they are still trying to figure out how to make advertising work on the platform. Some interesting features that have come out are Twitter Cards as well experiments with e-commerce, where users can buy items without having to leave Twitter.
Fitt’s Law states the amount of time it takes to click on something is directly affected by its distance and size. Things that are clickable should be large and in a position that can be easily clicked. Considering using large buttons near the bottom or right side of of your ad to encourage clicks. Not only is the positioning logical in terms of the narrative, but its positioning is visual on desktops and thumb-friendly on devices.
If you get any spillover.... and that's a very BIG "if".... it will very quickly spill out. To be an MLM success, you have meetings, you recruit, and you motivate. THERE IS NO OTHER WAY. And if you don't do those things, at the very least, you need to sell-sell-sell the product (if there is one).... and if that's your plan, then you might as well be selling something where you profit from your own efforts instead of a downline.
Channels aren’t Created Equally — Digital advertising channels are not created equally. Each channel has its own strengths and weaknesses that advertisers should acknowledge when adopting a cross-channel mindset. For example, search advertising tends to perform better for direct response, while video ads have more of an effect on brand perception. Knowing where each channel excels will help best optimize cross-channel campaign performance.
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WordStream Paid Search Strategist Mike Griffith explains the process he uses with clients new to the Display Network: “We start as granular as possible, identifying 5-10 domains that are very applicable to the product or service and start serving up ads on those specific placements first. If the volume is limited, then we expand to other related sites.” But how do you know which sites are relevant? If you’re struggling to make that decision, Griffith advises digging into your top referral sites in Google Analytics.
This highly sophisticated recruiting system is based on a solid foundation of proven science. Our advanced recruiting engine took well over 400 hours and 2 years of testing to develop. Numerous mathematical techniques including classical statistics, proprietary recruiting algorithms, machine learning and numerical optimization were used in the development of our powerful downline building system.
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This ad was created for one reason and one reason only: to remind shoppers that Staples is the best place to go when you’re trying to save money. I’d argue that it’s accomplished that goal with flying colors. Plus, the design of the ad is flawless. Notice how your eyes are naturally drawn to the “Shop Now” CTA button? Most certainly not an accident.
Though I do recommend starting with remarketing campaigns when you’re using the Google Display Network (especially to test your message on the first round), display network ads can also still be exceptionally effective at appealing to cold traffic. When you’re targeting cold traffic, however, you’ll want to be a lot more particular about the placements in addition to targeting criteria.
Animated ads can be far more eye-catching that traditional ads, and have traditionally out-performed statis ads. Much like static ads, simpler is also better. You can fit more content across multiple screens, but the pacing and amount of text should be easy to read and digest. You want your ad to tell a story, with the last screen being the most effective place for your CTA. For best practices, keep the animation under 15-seconds, looping no more than 3 times. However, animation doesn’t necessarily guarantee better performance. It really depends on the channel, messaging, and audience.
Earlier this year, we worked with a client to provided weight loss solutions. Originally, they were running the ad below which features a generic stock photo. Not only is the image easily overlooked, it hardly screams “it’s time to lose weight”. In fact, until you read the text blurb, it’s unclear that the ad has anything to do with weight-loss services.
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