Downline dispaly ad network

This is only scratching the surface ResortQuest was able to use Googles display ad builder to achieve a 50% higher click-through rate. Similarly, Babson College used the Google display ad network to reduce cost per action by an impressive 67%, while also increasing volumes. There are numerous such display advertising examples out there to help inspire you and optimize your next campaign.
Google Responsive Display Ads Best Practices and Examples

This raises the question: What targeting parameters do you have at your disposal? At the ad group level, there are two categories of targeting parameters: people and context. Whereas the former category enables you to advertise to specific groups of people, the latter enables you to advertise within certain types of content. Let’s look at each in turn.
Google Responsive Display Ads Best Practices and Examples
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