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Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include display, mobile, native, and video ad inventories.
This ad was created for one reason and one reason only: to remind shoppers that Staples is the best place to go when you’re trying to save money. I’d argue that it’s accomplished that goal with flying colors. Plus, the design of the ad is flawless. Notice how your eyes are naturally drawn to the “Shop Now” CTA button? Most certainly not an accident.
The biggest beneficiary of the Enhanced Campaigns kerfluffle? Bing, by far. As Matt Van Wagner declared at Hero Conf this last April in Austin – you should *really* be doing Bing, especially as Enhanced Campaigns muddies the PPC landscape. While you should be wary of Bing Search Partner Lead Quality, advertising on Microsoft’s search platform can lead to great gains for any account.
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Two of the most common targeting options for Display Network campaigns are in-market and affinity audiences. One typical way to research which of these options could be good to test for a new display campaign is to look at the Audience Manager within Google Ads and compare which of these audiences might show up depending what root audience you are viewing.
This is only scratching the surface ResortQuest was able to use Googles display ad builder to achieve a 50% higher click-through rate. Similarly, Babson College used the Google display ad network to reduce cost per action by an impressive 67%, while also increasing volumes. There are numerous such display advertising examples out there to help inspire you and optimize your next campaign.
Google Responsive Display Ads Best Practices and Examples
If you are master at creating PowerPoints or your business is well suited to that sort of presentation, then Slideshare is a free social website that you have to keep in mind when it comes to marketing. SlideShare presentations are public, searchable and shareable by anyone. SlideShare makes your presentations compatible on all viewing formats. This site boasts a pretty respectable 60 million monthly users.
It was served solely to a male audience and the results were astounding. The grotesque image of the beer belly, coupled with the “size does matter” double-entendre, caught viewers’ attention. It hit home for those whose midsections looked strikingly similar, yielding a 47% higher CTR than the original ad. For more examples of “wins” with emotion ad copy, check out Helen’s post on the emotional science behind PPC ads.
Instagram, owned by Facebook, gives you access to a massive audience. The app boasts 500 million users who open Instagram every day. While this is a far smaller user base than Facebook, it is also one with a high concentration of people from a desirable demographic. The audience on this app trends toward the highly coveted Millennial and Gen Z age groups.
Admittedly, the name is pretty silly. But this is another ‘premium’ advertising platform that claims a reach of over 200 million users. However, there were a few downsides – the bidding is done on a CPM basis (which, in hindsight, is more of a crippling disability rather than mere downside) and there’s a distinct lack of transparency on the quality of site placements. For a site that claims a ‘premium’ inventory, they don’t let you know where your ads actually went.
There are several display ad networks to choose from the best example is probably the Google Display Network. It allows you to find new audiences based on existing customer profiles, and design retargeting campaigns using data and increased conversion for your display ads. It also has a nifty automation feature that lets you boost returns from your display advertising costs. Using automation, Googles display ad management platform optimizes audience selection and automates your investment per ad to optimize display ad costs.
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Take this Allbirds ad, for instance. While there’s no denying that “Slip ‘em on, move along” is a catchy, memorable tagline, this copy is much cleverer than it initially seems. Why? Because it tells you (in a rather subtle way, admittedly) what it is, exactly, that makes Allbirds shoes such a wise decision: They’re easy and comfortable to wear. Whereas some footwear is a hassle to deal with, Allbirds’ selection is all about convenience.