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Mobile Prominence — In May 2015, Google reported that more searches are performed on mobile devices than PCs in the US. As more and more users turn to their phones and tablets to search, companies are seeing more mobile clicks. As such, advertisers should take a mobile-first approach and take appropriate measures to optimize their PPC ads accordingly. Making sure landing pages are fast, simple, and to the point will be key to getting the most out of your paid search advertising.
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The ad also lists the different types of beds they sell including leather, metal, bunk beds, wooden and fabric. At the end of the ad, it gives users several calls to action buttons which include specific bed categories. This stops users having to search for the product and takes 1 step out of the whole conversion process. Overall this ad is an excellent example of how using the right extensions can completely supercharge your click-through and conversion rate.
“MLM Recruitment Center is a fantastic program that's helping me make huge leaps forward. I think of it as my MLM growth hack. Not only are they building my downline for me but they even send me updates and progress reports. Great week last week in adding new members; for a total of 11 more member sign-ups. Speaking with the new team members I'm excited to start training them and getting them moving forward. MLMRC is a winning system for improving your recruitment!!”
Operating since 2008, BuySellAds offers advertisers a mix of display ads, media buys, sponsored content and custom unit opportunities. It also boasts 2 billion guaranteed ad impressions a month, working with 1,500+ well-known publishers like the Atlantic, NPR and PBS. Overall, it’s a great way for businesses that have proven their paid advertising ROI to scale their campaigns.
Data should drive the message, and messaging should drive the design. Look to quantitative data to find messaging that has worked well on other channels or with a similar audience. Messaging from traditional marketing pieces can also be a great place to start. Additionally, qualitative data like stakeholder and audience interviews, chat logs, or customer reviews can also be effective for crafting engaging content. Words and phrases pulled directly from your audience helps you relate and speaking their language.
As the focus on mobile advertising continues to grow at lightspeed-rates, it is crucial to know what your options are for advertising through the channel. If they are not already, your audience will start spending more time browsing the web on their phones and less on desktops, and making sure you are in front of them regardless of the channel could be key to boosting your revenue or brand awareness. While the channel is not yet as mature as others, practitioners are working hard to iron out the kinks to create engaging, non-invasive, and (perhaps most importantly) trackable ads. Crowds of advertisers have already begun to adopt a mobile-first mindset, and it won’t be long before mobile-first is the standard way of thinking.
Again, income amounts describe in this videoAgain, income amounts describe in this video are for example purposes only and are NOTare for example purposes only and are NOT guaranteed. Results actually achieved are basedguaranteed. Results actually achieved are based on the amount of time and effort applied as wellon the amount of time and effort applied as well as the skill level of each individual member.as the skill level of each individual member.
As you can see from these two examples, your ad copy for the Search Network will almost always need to be different than your ad copy for the Display Network. If you try to use one campaign for both networks, then it’s impossible to match your ad copy to the network. That’s one reason why it’s never a good idea to target both networks in a single campaign.
Awareness campaigns need to be carefully planned out and will require running for a longer period of time in order to be effective. If you want to start a brand focused campaign, money shouldn’t be a problem. You need to make sure that you can afford to spend a lot of money on a campaign that won’t have any direct and immediate results on your sales.
Google Adwords: Search vs Display Campaigns
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There’s no disputing that humor works wonders when it comes to advertising. In fact, according to a study published by the Journal of Marketing in 1993, when the humorous images and copy coincide with ad objectives, they are “more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness”. Based on these findings, who wouldn’t want to integrate humor into their marketing strategy?
Always shudder when I come across the downline subject – so many scams and pyramids linked to it! I so t of like the way the sellers are compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. It’s just the success rate of building downlines is pretty poor among most people! What do you think?