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Display ads typically have low click-through rates – just 0.05% across all formats and platforms. However, while CTR is important, it’s not everything. When other metrics are considered, display ads do have an effect on brand awareness and intent to purchase. Despite the statistics on ‘banner blindness’, when consumers get so tired of online ads that they don’t really ‘see’ them anymore, display ads do work, and performance marketers use them as an important part of their online strategy, particularly in retargeting campaigns.
Budget Diversification — While Facebook continues to dominate ad budgets, companies have begun to diversify their social advertising budget and embrace a new batch of social media sites. Marketers continue to spread ad budgets to the most popular social media sites like the fast-growing Pinterest, Tumblr, and Snapchat in hopes of tapping into new and engaged audiences. Moving forward, it will be key for marketers to remain agile and adjust their budgets to the constantly fluctuating social media landscape.
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As mentioned above, it is important to integrate real-time data to achieve the best cross-channel performance. Data Management Platforms (DMPs) help advertisers do this. DMPs are key for cross-channel initiatives as they help companies keep all customer data in a single, centralized location. They serve as a central hub for all customer data, integrating every consumer touchpoint into a single reservoir of information. DMPs also offer a wealth of third-party data providers that add another dimension to existing information. DMPs analyze all of this information and recommend high-value audience segments for advertisers to target in future efforts.
One way to weed out the people who are not right for network marketing is to have a talk with them about their goals, expectations and whether they need training in a specific area. Then give them a task and a deadline as a way to prove that they are indeed committed to the business and that they are coachable. They are not proving it to you, but to themselves. Either they will rise to the occasion or they will quit.
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