Simply put, an impression is the number of times an ad has been served to a user on a website or placement. Every time an ad is displayed, it counts as an impression. Once you have successfully quantified this, you can map ad performance against the conversion rates. If it seems that your impressions are growing but your conversion rate isnt, you may need to rethink your display ad management plan.
Still hanging in there toward the top of the business listing ranks is Yahoo Local. Running third behind Google and Bing, you can still get a free basic listing and are allowed some very affordable premium listing options when you are ready to expand your reach or have the budget to handle it. Though not a search engine giant like it used to be, Yahoo Local is still a sold listing directory.
Locanto is a modern, online classified ads platform that lets you post for free. It offers a range of features that includes free ads that stay active for 60 days. You can then enhance your ads by adding images, videos, and even HTML codes that link back to your website. It even has mini-analytics and social media buttons to improve and manage traffic to your ads.
Google and Facebook are great, but they definitely aren’t the only ad networks in town. Take the time to make yourself aware of other options out there that are more flexible, cheaper and may even be a better fit for your audience. New ad networks are being launched every year. Combining these new opportunities with the platforms that have been around for years will give your business the best odds of maximizing its investment in paid traffic.
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Interstitial ads are essentially full-page banner ads that take up the device’s entire screen. These ads give advertisers more real estate with which to work compared to typical mobile banner ads that are small and hard to squeeze information into. Interstitial ads can be interactive or play videos as well. The ads give viewers the option to close the ad by clicking a small “x” in the upper right or left corner, which will typically appear after a couple seconds of the ad being displayed.
For those of your running successful search campaigns, you have likely learned that continuously monitoring and adjusting your account is critical to continue knocking it out of the park. You can’t just rest on your laurels. You likely spend time each week evaluating your account, scraping through search query data, adjusting keyword bids, setting new negatives, restructuring campaigns, tweaking under-performing ads, and the list goes on. This should be no different with display!
Adsterra is an ad network that generates over 10 billion geo-targeted ad impressions every month. According to their site, they’ve had over 20,000 successful campaigns, over 6000 leads generated in the last month, and over 190 geo-targets covered. If you advertise on their network, you’d get your own personal account manager, and you choose your payment model (i.e. CPM, CPA, CPL, CPO, etc). AdSterra offers various ad formats for both web and mobile, including interstitial ads, display ads, direct links, and more.
You earn 10% on your level 1 referrals, 40% on your level 2 referrals and 20% on your level 3 referrals. The first month someone orders you get paid 70% on their order via a Fast Start Bonus. Starting their second month, the person is placed into the matrix. Fast start bonuses are paid weekly. Other commissions are paid monthly, normally around the 15th of each month.
In addition to investigating these placements, monitoring and tracking your campaign to the best of your ability is essential to making changes and improving your return. “Tracking needs to be consistent. Google isn’t consistent with their algorithm so you could be showing on one site for a long period of time and then suddenly lose that placement due to an algorithm update,” says Sergey. “The metrics to focus on depends on your goals. For branding purposes, focus on impressions and clicks, and for sales-oriented goals focus on view-through conversions.”
Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.
ALWAYS Setup Google Adsense Before Ad Networks
The description of the ad starts with “Immerse yourself in music no matter where you are with JBL headphones” which again is great for people who have never heard of JBL before. The first few words of the ad explain what they sell and why they’re a popular brand. The description then goes on to explain the many benefits of shopping at the JBL store such as free shipping. This is a good incentive that will often win over customers and stop them from going elsewhere.
In reality, over-layering can cause a lot of problems. Mark explains that this is one the biggest issues he finds in client accounts: “When someone creates a new campaign and they go after so many different types of targeting at once, layering upon layering, they typically do not understand how this targeting works when layers are added on top of each other. If you want to do all of these options, test them out in different campaigns.” Over-layering can significantly reduce reach, negatively impact results, and lead to trouble tracking which methods are working or not.
The ad’s headline starts with the name of this latest mobile, the iPhone 11 as it has historically been Apple’s flagship product. The description of the ad starts off by drawing people in with a cheap price of “from £22.99 a month”. iPhones are often sold for £800+ so telling users they can pay monthly is always a good idea. As another incentive, the ad also tells users that they can get it cheaper if they trade in their existing phone.
Hesitation to jump on the display network bandwagon is not uncommon, but as Paid Search Strategist Sergey Rusak explains, “Look at how much you spent in one month and how many impressions you received. You might be able to get the same amount of impressions in a local newspaper or a billboard on a highway, but you’ll end up spending hundreds upon thousands of dollars. With Display, you promote your brand and don’t even pay for these impressions.”
Cohesive Data is Key — Audiences are jumping all over the map, interacting with brands on a multitude of different touch points. For cross-channel exploits to be most successful, it is important to reel in all of these real-time data points and form a cohesive, integrated consumer database. As the Boston Consulting Group highlights highlights, “Advertisers should ensure that no major digital assets are being underleveraged… and that no data is lost along the way.” An increased focus on data-driven marketing and cross-channel measurement is critical to organizations looking to optimize spend and reach audiences across all of their integrated advertising efforts.
One way to weed out the people who are not right for network marketing is to have a talk with them about their goals, expectations and whether they need training in a specific area. Then give them a task and a deadline as a way to prove that they are indeed committed to the business and that they are coachable. They are not proving it to you, but to themselves. Either they will rise to the occasion or they will quit.
