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Some things truly never go out of style. Exhibit A: the side-by-side comparison tactic. There’s a reason marketers have been employing it for decades: It’s a simple, direct, and painfully clear way to communicate the value of your product or service. It takes a fraction of a fraction of a second to understand what our friends at Ridge are trying to tell us. Awkward, clunky wallets are a thing of the past; if you want to keep up with the times, you have no choice but to upgrade to a slimmer, sleeker model.
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Native Advertising — One response to ad blocking software is the growing presence of native advertising. This is advertising content that is not formated as traditional advertisements, and instead as content that mimics that format of the publisher’s content. While this is also a debated topic, with critics claiming it is misleadingand proponents claiming it is more relatable than traditional ads, native advertising appears to be continuing to grow moving forward.
If you’ve been doing paid search you likely (or hopefully) know that combining search and display campaigns is a big no-no. I’ve caught clients who are confused as to why their click-through rates are so low and their budgets are being eaten up, but they’re not getting any conversions, and typically this is due to the mistake of advertising on both networks simultaneously.
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Two of the most common targeting options for Display Network campaigns are in-market and affinity audiences. One typical way to research which of these options could be good to test for a new display campaign is to look at the Audience Manager within Google Ads and compare which of these audiences might show up depending what root audience you are viewing.
ClickCease—a software company that helps advertisers mitigate click fraud—served me this display ad while I was reading a Search Engine Journal article. What makes it so effective is the use of fear to both grab my attention and communicate the value of the product they’re selling. Fear is an arresting, persuasive emotion. Because no PPC marketer wants to fall victim to click fraud, this is an ad that’s certain to leave an impression.
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Network Marketing Comp Plans: 3 The Matrix