The ad tech industry is highly disruptive. Therefore, it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money. It may take a lot of hit-and-trials to figure out which ad network, or even combination of ad networks, generate the highest revenue for publishers. However, when you finally do figure it out, it would be worth the effort.
Another thing that stands out during PPC audits: lack of testing! As I’ve started time and time again, the Display Network is HUGE, which means your reach is pretty much endless. Google also continues to release new features and targeting methods to reach people, so if you’re not testing some of these options, you could be missing out on a plethora of potential customers.
It’s one of the only ad networks that lets you target viewers by their role in an organization, and they have the best data on job titles, company size, industry, and more. This makes it much easier to build an audience that represents potential customers. Even better, they report back to you about how your ads are performing on all of those same metrics, even if you aren’t targeting on them.
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Celtra is cloud-based software for automating creative production. In Celtra, creative and marketing teams design, approve, and deliver digital creative across the ever-growing number of products, campaigns, variants, and markets. Turn to cloud-based collaboration to move faster than ever with the same resources. With Celtra, you’ll multiply your creative volume, cut costs, and out-market the competition.
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Here at WordStream, we stumbled upon success with this tactic completely by accident. We created a guide titled “69 Creative Marketing Ideas to Boost Your Business” and began promoting it through our social channels. Engagement rates for these shares soared, so we dove into the data and recognized that people were commenting and sharing the posts due to the (unintentionally racy) numerical reference in the title. Because it was gaining such visibility, we also saw an impressive number of people clicking on the URL to view the guide. Based on its success organically, we began using paid ads to promote this guide.
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This extremely popular short-form social media has tons of appeal as well as a huge number of users to access. Twitter has exploded in the past few years and it is becoming impossible to ignore this platform when it comes to marketing your business. Statistics show that there are almost 350 million active monthly users on Twitter to target with your brand name.
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Advertising on social media sites allows for access to audiences of all shapes, sizes, and demographics. And these audiences are glued to these sites, with users averaging more than an hour on social media per day. Learning to leverage social advertising practices to extend organic reach is crucial to growing brand awareness and revenue in an increasingly social world.
If your organization intends to activate Display Advertising, it is important to understand some key metrics that you will encounter throughout your engagement process such as Reach, Clickthrough rates, Bounce rates, Conversion rates and of course return on Investment in order to have a better picture of the performance of your Online Display Marketing activities.
Start with the precise intention - what is it that you want to communicate to your audience? What is your offer and how is it different from competitors? The message should emphasize your unique proposition in a clear and simple manner. Next, look through your branding strategy and make sure your message is consistent with the overall image of your company. It should also match the webpage where the users are landing after encountering your ad. Finally, make sure your call-to-action also underlines the unique benefits of your offers. Avoid click-bait and generic messaging, as this can annoy users and harm the first impression your business makes.
We’ve all heard it—sex sells. In fact, invoking sexual innuendo is one of the strongest and most effective marketing tactics. Of course, this tactic is nothing new. We can track it all the way back to 1871, when Pearl Tobacco began printing naked maidens on their packaging, leading to an abrupt uptick in sales. Fellow marketers took note and the strategy spread like…wildfire.
AdRoll is one of the more well-known networks that utilize the Facebook Exchange (FBX) to remarket to users that have previously visited your site. In truth, I have some minor nitpicks with the reporting functionality and ad approval process, and they don’t interface with our reporting platform at all… but it is an easy way to get initial buy-in for some Facebook work.
As the focus on mobile advertising continues to grow at lightspeed-rates, it is crucial to know what your options are for advertising through the channel. If they are not already, your audience will start spending more time browsing the web on their phones and less on desktops, and making sure you are in front of them regardless of the channel could be key to boosting your revenue or brand awareness. While the channel is not yet as mature as others, practitioners are working hard to iron out the kinks to create engaging, non-invasive, and (perhaps most importantly) trackable ads. Crowds of advertisers have already begun to adopt a mobile-first mindset, and it won’t be long before mobile-first is the standard way of thinking.
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Note: Many of the programs below offer a free credit for new advertisers. If you don't have one or see one on their website, do a quick Google search online to see if you can find an offer code you can use. If not, I would call them directly and ask for one, competition is fierce for advertising dollars and most will give you a credit for trying them out.
Two of the most common targeting options for Display Network campaigns are in-market and affinity audiences. One typical way to research which of these options could be good to test for a new display campaign is to look at the Audience Manager within Google Ads and compare which of these audiences might show up depending what root audience you are viewing.
As mentioned above, it is important to integrate real-time data to achieve the best cross-channel performance. Data Management Platforms (DMPs) help advertisers do this. DMPs are key for cross-channel initiatives as they help companies keep all customer data in a single, centralized location. They serve as a central hub for all customer data, integrating every consumer touchpoint into a single reservoir of information. DMPs also offer a wealth of third-party data providers that add another dimension to existing information. DMPs analyze all of this information and recommend high-value audience segments for advertisers to target in future efforts.
As the icing on the cake, “Go Ad-Free” is a fantastic CTA. Why? Because it tells USA Today’s readers what they’ll actually get if they opt into this limited-time deal. Would the ad be worthless if the CTA were “Sign Me Up” rather than “Go Ad-Free”? No way. But if you want to write banner ad copy that’s truly effective, focusing on outcomes is a great approach.
Video Content — Video content on social media is heating up. This is due in large part to the increased engagement video posts garner. Facebook posts receive 25% more engagement when they contain a video, and Instagram videos and IGTV receive two times the engagement of Instagram photos. While videos are naturally more costly to produce than picture and text content, existing video content can be repurposed to share on social media.
Appropriately, Google display ads are served on the Google Display Network—a network of over two million websites and apps that reaches somewhere in the ballpark of 90% of internet users. Such an immense potential for reach is the definition of a double-edged sword. True—you have the power to introduce your brand to tons of relevant consumers. But you’re also liable to introduce your brand to tons of irrelevant consumers.
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Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy.
Online Display Advertising Platforms market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Online Display Advertising Platforms market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
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I took a look at the price tag and, at $109, it came in over budget. However, I then noticed that it was a Stella McCartney, designer dress originally priced at $1,750. That’s discount of 94% off! Let me repeat, a NINETY-FOUR PERCENT discount. Needless to say, I made the purchase and, despite spending a little more than intended, I felt great about it, even proud. I had scored an AMAZING discount.
Sergey explains why monitoring this report and making sure your settings are correct is critical: “The majority of your impressions could come from weather.com, where people go for 3 seconds before work – they don’t have time to check out your product. Make sure you're getting the right placements. You don’t want to be selling life insurance to 18 year olds or serving banners for college to people who are 60+.”
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Adsterra is an ad network that generates over 10 billion geo-targeted ad impressions every month. According to their site, they’ve had over 20,000 successful campaigns, over 6000 leads generated in the last month, and over 190 geo-targets covered. If you advertise on their network, you’d get your own personal account manager, and you choose your payment model (i.e. CPM, CPA, CPL, CPO, etc). AdSterra offers various ad formats for both web and mobile, including interstitial ads, display ads, direct links, and more.
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This is a great example of banner ad copy that gets prospects thinking. Maybe it’s just me, but when I look at this ad, I can’t help but think: What would it look like for me to go beyond? All of a sudden, I’m picturing myself in a classroom. Although I wouldn’t click on this ad, there’s no denying its memorability. Sometimes, that’s all that matters.
The description of the advert gets straight to work in listing the benefits of their service. “Claim with confidence” is a big incentive that many lawyers push nowadays and InjuryLawyers4U also take advantage of it. They also go on to talk about how they deal with all of the claims themselves and don’t pass them on to other companies or middlemen. This again gives a trust factor that you’re getting a genuine service and professional results.
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath
This report studies the Online Display Advertising Platforms market size by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Text size is also important for accessibility. Generally, 16-pixels is about the same size as text printed in a book or magazine, and anything harder becomes increasingly harder to read on screen. A good rule of thumb is to use 16px as the benchmark for all important copy and headlines. Supporting text and disclaimers can be smaller, if necessary. Considering there’s only about a 1-3 second window for people to see and read your ad, you want your important content as legible as possible.
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Programmatic Video — Online video advertising has been slow to adopt a programmatic approach due to the complexity of video advertising (compared to display advertising), as well as the scarcity of video ad inventory on publishers’ sites. However, experts are optimistic that programmatic video advertising will hit its stride in the next couple of years, with eMarketer forecasting that 65% of online video ads will be bought programmatically by 2017.
Use audience exclusions to separate your remarketing campaigns from your general, awareness campaigns. First, this will help prevent any overlap between the two audiences as best as possible. Next, as mentioned above, you will be able to change your budgets, bids, ads, and hopefully landing pages to better speak to the user further down the marketing funnel.
Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setup to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include display, mobile, native, and video ad inventories.
Adpost is another free advertising site very much like Craigslist, only with a more global reach. This is perfect if you want your ads to reach a wider audience for your listings or build an international network. While the platform can do with a little upgrading, the simplicity makes it easier even for readers with the most basic knowledge of the internet.
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