Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy.
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Now that we pointed out the key “ingredients” of what makes a proper display advertising campaign successful, there’s nothing left to say but to keep trying new things. As the market evolves and your customers change, so do their behavior and so should you. Of course, you will learn as you go, so don’t you ever get discouraged. You know what they say, to each his own.
Twitter ads come in a number of forms. The simplest is the Promoted Tweet. These are just like your brand’s normal tweets with one big difference: they can be seen even by people who do not yet follow your brand. Like regular tweets, they can be retweeted, liked and replied to. These offer a great chance to start a conversation with potential buyers.
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We’ll wrap up our Google display ads cheat sheet with this one from LinkedIn. If there’s one thing that makes this ad great, it’s the personalization. Because I’m a B2B marketer, this ad instantaneously grabbed my attention when I saw it on the homepage of EZgif (an essential tool for all my fellow content marketers). Beyond that, LinkedIn is doing the same thing as ClickCease—creating fear. More specifically, they’re creating a fear of missing out (FOMO). Because no marketer wants to be a late adopter, this is a super clickable ad.
Online video advertising is the process of using video content to promote a company or product on websites. Marketers and advertisers use video advertising software to help automate and streamline the process of buying video advertisements online. Advertisers may also tie in display advertising software, mobile advertising software, social advertising software, or search advertising software in an effort to form a comprehensive digital advertising strategy.
Interstitial ads are essentially full-page banner ads that take up the device’s entire screen. These ads give advertisers more real estate with which to work compared to typical mobile banner ads that are small and hard to squeeze information into. Interstitial ads can be interactive or play videos as well. The ads give viewers the option to close the ad by clicking a small “x” in the upper right or left corner, which will typically appear after a couple seconds of the ad being displayed.
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A couple of years ago, I've started using Chitika both as an advertiser and publisher. It is a great platform though didn't work for well for me especially for contextual advertising. Later after 8 months, I switched to Advertise.com | Online Advertising Network again as Advertiser and Publisher. And It has been working great for me ever since. The contextual ads rate are the best you can get when compared to other competitor networks.
Earlier this year, we worked with a client to provided weight loss solutions. Originally, they were running the ad below which features a generic stock photo. Not only is the image easily overlooked, it hardly screams “it’s time to lose weight”. In fact, until you read the text blurb, it’s unclear that the ad has anything to do with weight-loss services.
Facebook groups, like LinkedIn groups provide you with an opportunity to network with people who might benefit from your special skills, expertise and services provided. Avoid being salesy in these groups and allow your knowledge to be what attracts group members to check you out. Be respectful and present yourself as an exemplary group member to achieve the greatest success.
Before we dive into the details of display advertising, let’s take a bird’s-eye view. The other major Google Ads network is the Search Network, which enables advertisers to buy promotional real estate in the Google search results. Generally, search advertising is a valuable channel for marketers because it allows them to capitalize on the commercial intent that often motivates people to use Google.
Let’s say you have an online store and you want to retarget users that have more than one session and are viewing a specific product or products from the same category. This would be an ideal case for your retargeting campaign, as you can follow them around with specific ads at the right time in an attempt to get them back on your site and buy the product or service that you’re selling.
It was served solely to a male audience and the results were astounding. The grotesque image of the beer belly, coupled with the “size does matter” double-entendre, caught viewers’ attention. It hit home for those whose midsections looked strikingly similar, yielding a 47% higher CTR than the original ad. For more examples of “wins” with emotion ad copy, check out Helen’s post on the emotional science behind PPC ads.
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Online advertising platforms let you organize your digital marketing initiatives in one place, saving you loads of time. You can manage your ad campaigns, generate reports, explore analytics and find out who interacts with your marketing messages. There are hundreds of these services out there, so it can be hard to know which platform is best for your business.
The headline of the ad grabs readers attention with the mention of 4K TVs and the ability to pick up instore. The description gives more detail on the offer by telling readers “check online and reserve items at your local store”. With over 700 stores nationwide, this makes it super convenient for customers who can’t wait indoors all day for delivery.
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Ad Blocking — The use of ad blocking software has been growing on desktops for a while, with nearly 200 million users adopting the software. But with Apple announcing that iOS 9 will support ad blocking apps, as well as an increase in ad fraud, advertisers and publishers alike are warning this will cause an Internet apocalypse. While some sources predict this change will cost the industry more than $20 billion, others believe the hysteria is overblown and will be severely less hazardous to the industry.
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Expectations help you identify the people who are serious and those who are just dabbling. The dabblers may be quite content being consumer/distributors, but don’t have any intention of building the business. That’s fine as long as you both understand that! This will save you lots of time and frustration trying to get them to do something they have no intention of doing.
Clicksor is a advertising network that’s based on contextual advertising, and deploying the most relevant ads to the right audience. Their algorithm automatically matches your ads to the most relevant publishers within their network. They support graphic banner ads, pop-under ads, or interstitial ads. They also offer 24/7 customer service, and cover 196 countries with their geo-targeting.
Just below the headline, the ad also includes a review extension that shows their rating of 4.6 stars from 35,372 reviews. A good indication for anyone looking to buy from Argos as it shows off their impressive 3rd party reviews. The ad also displays their returns policy which is listed as 30+ on most items. This helps build trust by letting users know they can return items if they don’t like them within 30 days.
Budget Diversification — While Facebook continues to dominate ad budgets, companies have begun to diversify their social advertising budget and embrace a new batch of social media sites. Marketers continue to spread ad budgets to the most popular social media sites like the fast-growing Pinterest, Tumblr, and Snapchat in hopes of tapping into new and engaged audiences. Moving forward, it will be key for marketers to remain agile and adjust their budgets to the constantly fluctuating social media landscape.
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