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The benefits of display advertising are countless, but it is only possible to explore their full potential with an effective creative strategy for your display campaign. The importance of well-designed display creative is often overlooked, while in practice the creative often defines the user’s first impression about your brand. In the meantime, surveys confirm that for 50% of companies the creative design is a crucial element of success. Clearly, there’s no need to focus all of your efforts on design, but with some effort and a high-quality creative, display advertising can become a real game-changer for your business. Here are some tips on how to create the best display ads:
Difference Between Search And Display Ads | Adwords Search vs Display
Paid search advertising is nothing new. While it is not the most flashy of advertising methods, when performed correctly, it continues to provide fruitful results that raise the bottomline. That said, as the channel begins to truly embrace a new, data-driven approach, there are opportunities to capitalize on the new possibilities not previously provided by search engines.
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Cohesive Data is Key — Audiences are jumping all over the map, interacting with brands on a multitude of different touch points. For cross-channel exploits to be most successful, it is important to reel in all of these real-time data points and form a cohesive, integrated consumer database. As the Boston Consulting Group highlights highlights, “Advertisers should ensure that no major digital assets are being underleveraged… and that no data is lost along the way.” An increased focus on data-driven marketing and cross-channel measurement is critical to organizations looking to optimize spend and reach audiences across all of their integrated advertising efforts.
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Being a supply-side platform, the network helps publishers with access to over 100 demand-side partners. They follow the header bidding or open RTB technology to deal with traffic. The network supports ad formats like display banner, pop-under, IM floater, and in-stream video ads for publishers to leverage. Currently, it serves over 15 billion impressions every month.
One of the good things about Oodle is its compatibility with social media websites. You can link your Oodle account to your Facebook page to instantly update your status whenever you have new ads for items or services. The website’s look is simple and very clean, and it doesn’t look cluttered. This makes Oodle very easy to navigate and easy to use.
This extremely popular short-form social media has tons of appeal as well as a huge number of users to access. Twitter has exploded in the past few years and it is becoming impossible to ignore this platform when it comes to marketing your business. Statistics show that there are almost 350 million active monthly users on Twitter to target with your brand name.
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Take this Allbirds ad, for instance. While there’s no denying that “Slip ‘em on, move along” is a catchy, memorable tagline, this copy is much cleverer than it initially seems. Why? Because it tells you (in a rather subtle way, admittedly) what it is, exactly, that makes Allbirds shoes such a wise decision: They’re easy and comfortable to wear. Whereas some footwear is a hassle to deal with, Allbirds’ selection is all about convenience.