Pricing and Deals. As with any professional pursuit, you need to know how much your teaching skills are worth and price them accordingly. Unfortunately, at-home teaching is a competitive business, so you’re likely to find someone who charges less for similar work. Ways to get around this include multi-course discounts, package deals, and complimentary products or information for early sign-ups.
Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.