For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
If you have a background in a specific field, you may find there is a demand for writing industry papers in your area of expertise. For example, there are often adverts for doctors, lawyers, nutritionists, and business experts from particular niches, to write white papers on different subject areas. These are well paid jobs that you will need to stake your reputation on, but that can often be worked on from the comfort of your own home.
Local digital marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. Our system enables local brands and stores to create highly efficient, targeted digital marketing campaigns on Google, Facebook, Youtube and many more high traffic websites – and assure at the same time a consistent messaging by re-using assets, templates and blueprints provided by the corporate.
YouTube Partner Program. The YouTube Partner program empowers YouTube channel operators to monetize certain types of videos. Finding paying advertisers is hard work, and you need a sizable following before you can find companies willing to pay for direct or indirect promotion. Plus, your videos must meet YouTube’s monetization criteria, which ban explicit or copied content. Pay potential is directly proportional to the size of your channel following and, to a lesser extent, audience demographics.
Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
One of the biggest challenges in lead generation campaigns is learning enough about your leads to qualify them. Convertable makes this easier, offering much more data than traditional forms allow, providing you with data on everything from the browser they used and their operating system to the traffic source and the keywords they entered, as you can see in the screenshot below:
Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
Do you have a skill that you want to share? International Living suggests setting up an online course with written tutorials, PDF downloads and videos. For instance, Rebecca Groskruetz used her talent for furniture painting to create a site where members can go at their own pace. When she soft-launched the business, she sold 33 programs at $127 each. After doing a bigger launch later the same year, she sold 216 programs at $149 each. Her total sales the first year: $36,375. Some online resources for teaching courses include TakeLessons, Udemy and Skillshare.
7 Ways To Make Extra Money From Home (Make $100+ Per Day!)